Good read on marketing trends – Link.
Here’s the crux of it.
- Short videos – Instagram reels, Tiktok. Avg watch time for videos in TikTok is 5-7s.
- Marketing in cookie-less world. Advertisement would become less targeted. First party data
Tag: Marketing
Social media marketing trend from Gartner
Interesting social media marketing / commerce trend from Gartner report.
Gartner research on email marketing 2021
Key takeaway from Gartner research report on email marketing 2021
- Retail industry is the top performing industry for email marketing followed by financial services
- Hyper personalisation is the key for achieving higher email open rate which requires narrow segmentation.
- Detailed
Cookieless Future
Most of the browser based marketing technology works on 3rd party cookies. As browser vendors announcing plans for retiring 3rd party cookies, marketing tech world in hunt for next best way to provide personalized services to users.
Here’s one day … read the rest.
AI in marketing
A sneak peek into how modern brands are using Artificial Intelligence (AI) to reach customers in innovative ways.… read the rest.