Good read on marketing trends – Link.
Here’s the crux of it.
- Short videos – Instagram reels, Tiktok. Avg watch time for videos in TikTok is 5-7s.
- Marketing in cookie-less world. Advertisement would become less targeted. First party data becomes critical. Data collection and analysis would become the need. Customer Data Platform (CDP) which centralize the data and derive insights may become the norm.
- AI content writing tools
- Marketing in the metaverse
- Influencer marketing.
- EAT (Expertise-Authority-Trust) principle focused content marketing to please search bots.