Case study is an in-depth examination of a situation in your area of focus. In business world, it often serves as an evidence of how you handled a similar situation in the past. It’s a powerful marketing tool.
Arrow focus of the case study esp in marketing your product or service is to convince the customer. Relevancy of the case, its challenges, the solution and the end impact are the vital elements that make up a great case study.
Typical case study elements
- Title – Which pulls the attention, often represents the solved problem.
- Where? for whom? Often these are not revealed.
- Current situation
- Problem
- Challenges
- Solution approach (with pics)
- Benefits
- Impact on the business